Outworks for Events

Your event, turned into content all year long.

Outworks is a full-cycle event content partner. We build social content with your speakers before the show, on your channels during it, and with follow-up content and testimonials after. Your speakers and sponsors already have audiences. We turn them into attendance for you and pipeline for them.

Book a walkthrough → See how it works
For conferences, association meetings, and customer or partner events.
What organizers say
“We’ve been really impressed with Outworks. The entire process has been smooth and professional, and their team is incredibly responsive. What stood out most was their ability to pull authentic stories and insights from our speakers and turn them into content that feels personal and valuable — not like an advertisement. The variety of content has been fantastic, and the team has a real talent for finding those nuggets that make each person’s story worth listening to.”
Kathryn Hamilton
VP, Marketing & Communications
Commercial Real Estate Development Association
“Outworks felt like a true strategic partner from day one — they understood what we were trying to accomplish and made the entire process seamless for our busy speakers, while still pulling out the insights needed to create great content. Their team was easy to work with, highly creative, and most importantly, the content delivered measurable results by helping drive the right audience to our event.”
James Kaikis
Founder
GTMshift
What we do

One partner for the whole event cycle.

Before the show

We interview your speakers and turn each conversation into ready-to-post clips and copy. Speakers already have the audience. We make promoting your event easy for them.

During the show

We cut clips from your session footage and deliver them the same day, so your channels are posting while the event is still happening. Attendees share, and people who stayed home see what they're missing.

After the show

We capture attendee and member testimonials and turn recordings into months of content for recruitment, sponsor sales and next year's registration. The event keeps working long after the booths come down.

Beyond the event

More from the people and content you already have.

Member testimonials

For member organizations, we capture members telling their own story of what the event and the association do for them. It's the content that sells renewals and next year's attendance.

Executive thought leadership

We help your executives stay visible between events with a steady stream of clips and posts in their own voice.

Your content archive

Most organizations sit on years of session recordings. We mine that archive for clips that still land, so you're not starting from zero.

Sponsor content program

A sponsor package you can sell.

Add a content program to your sponsor and exhibitor packages. Sponsors opt in when they sign up, right alongside booth and branding options. You earn a 10% referral fee on every sponsor or exhibitor who signs up, and they leave with content and leads, not just a logo.

Before the show

We interview each sponsor's executive or subject expert and turn it into clips that promote their presence at your event. Their followers hear about your event too.

During the show

Same-day clips of the sponsor's session or a quick remote interview with their team, ready for them to post while the event is live.

After the show

Follow-up content and testimonials for the sponsor's sales team, plus a list of the people who engaged with their content and attended.

Ask us about adding a content package to your sponsor prospectus.

What you get

Ready to post, in every format.

Vertical video for LinkedIn, Instagram, TikTok and Facebook, plus written posts, X threads and quote graphics. Everything is branded to your event and written in the voice of the person posting it.

Results

See who engaged, and who to follow up with.

Every campaign ends with an engagement report. We match the people who reacted to your content against your registration and attendance lists, then hand you warm outreach lists for your team and your sponsors.

Sample engagement report
537
Reactions
77
Comments
416
Unique engagers
33
Matched to the list
16
Engaged & attended
5
Registered, engaged, no-show
12
Engaged, then declined
Warm follow-ups (17)
Name Status Likes Comments Signal
Trevor LangeDidn't attend73High · multiple posts + commented
Beatrice HollisDidn't attend20Light · single like
Diego RamirezDeclined / canceled11Medium · liked + commented
Amit SuriDidn't attend10Light · single like
+ 13 more, plus the ~383 who engaged and never registered
Real structure, real engagement figures. Event, company, and names changed.
How it works

Hands-off for your team.

Step 01

Tell us about your event.

Speakers, sponsors, dates and goals.

Step 02

We do the work remotely.

Interviews, editing and copy, using footage your AV team already captures.

Step 03

You approve and publish.

Your team and speakers post on a coordinated schedule.

Step 04

We report back.

Engagement data and outreach lists, ready for follow-up.

FAQ

Common questions

If something isn't here, ask on the call.

How is this different from a content agency?

We run it for you. We conduct the interviews, cut the clips and write the posts, so your team stays hands-off. All you do is approve and publish.

Do you need to send a crew?

No. Everything is remote. Interviews happen over video, and event clips come from the footage your AV team already records.

What kinds of events is this for?

Conferences, association annual meetings, trade shows, and customer, partner or user events. If you have a program of speakers and a team that can post, it works.

How far ahead should we start?

Three to four months before the event is ideal for speaker content. During and after content can start any time, and archive work can start today.

Who owns the content?

You own the event content. Speakers own their personal content packages.

How is it priced?

We scope each engagement to your event and the services you pick. Book a call and we'll put a proposal together.

Can sponsors and exhibitors add content too?

Yes. You can offer our content program as a paid add-on in your sponsor packages. Sponsors get content before, during and after the show, plus their engagement list, and you earn a 10% referral fee on every package sold.

Built by Outworks · A content operating system for B2B teams
Your next event

Let's plan your event content.

Thirty minutes to map out what we'd build before, during and after your next event.

Book a call →