Outworks for Events · Conferences · Summits · Industry Events

Turn every speaker into a pre-event hype machine

We interview every speaker before your event, then ship a content package for your brand and a personal package for each speaker. They post to their own audiences announcing their session. Your lineup becomes your distribution channel.

Talk to us → See the play
One 30-min interview per speaker · Zero prep required from them
25
Speakers
×
8
Pieces each
=
200+
Promo assets
→
61K+
Combined reach
What your speakers post

One interview per speaker. Multiple social posts. Your event, in their voice.

Vertical clips for LinkedIn and TikTok, X threads, quote graphics, written posts — all branded for your conference, in their voice, ready to publish the day you approve.

×25 speakers · all branded for your event · zero prep required from them
The problem

The biggest audience your event isn't reaching is your speakers'

Your roster is full of people with their own followings. The roster isn't the asset. What they say to their audience is. Right now, they're saying nothing.

✕

Your speakers don't promote your event

Every event has 20, 40, sometimes 100 speakers, each with their own audience, their own LinkedIn following, their own credibility. That's a massive untapped marketing asset sitting right in front of you, untouched.

✕

They won't do it on their own

Speakers are busy. They don't have the time or a content team. Best case, they repost something you made. They're not going to write a hook or cut a clip. We give each speaker 3-4 ready-to-share pieces on a release schedule, so promoting your event takes them 30 seconds, not 3 hours.

The math

One speaker with 5,000 followers beats most paid event ads

Multiply that by 25 speakers in your lineup. The reach you've been paying for is already sitting on your roster, unactivated.

25×
Speakers, each with their own audience already paying attention.
200+
Promo assets produced per event, across both packages.
0
Hours your team spends running interviews or writing posts.
61K+
Combined organic reach a typical lineup unlocks.
Two ways to run it

Pre-event hype. Post-event reach. Or both.

Pre-event hype is the main play. Your speakers do the heavy lifting promoting the event. Post-event stacks on top, turning a single event into months of organic reach.

Talk through your engagement →
We'll scope which one (or both) fits your event
The play

One 30-min interview in. A month of ready-to-publish content out.

Not a fluff Q&A. A structured interview built to surface the lines that make people stop scrolling. For post-event, we work from your session recordings the same way. Same engine. Same finish.

The source

One 30-min interview per speaker.

Recorded conversation, no prep required. We come ready with the questions that surface their sharpest insights. The ones that hook on social, not the ones that read like a session description.

The output

Two content packages from one interview.

Conference brand package + personal speaker package. Short-form vertical clips for LinkedIn, Instagram, and TikTok. Quote graphics. Written posts. Branded for your event. Voiced by the speaker. Deployed across both your channels and theirs.

Talk to us →
30-min walkthrough · We'll scope it to your event
The compound effect

Speakers don't promote your event. They tease what they'll say at it

That's what sells tickets. We turn one interview into both content streams. Your channels and theirs hit at the same time, and the reach stacks across your whole roster.

INTERVIEW 1 per speaker 30 minutes, no prep CONFERENCE CONTENT Posts on your channels Clips, quotes, written drops SPEAKER CONTENT Posts on theirs 3-4 ready-to-post per speaker COMPOUND REACH 61K+ impressions, organic
Interview
1 per speaker, 30 minutes, no prep
↓
Conference content
Posts on your channels
Speaker content
3-4 ready-to-post per speaker on theirs
↓
Compound reach
61K+ organic impressions across your roster
Two winners

Built for the organizer. A gift for every speaker.

You drive the engagement. Every speaker walks away with professional content that builds their brand, which is exactly why it's an easy yes for them, and free reach for you.

For the event organizer

Fill seats. Build your brand. Activate your speaker roster.

You spent months curating an incredible lineup. We help you extract the content value from every single speaker in it.

  • Turn your speaker lineup into a promotional engine
  • Drive ticket sales with authentic social proof
  • Polished conference brand content for every session
  • Extend the event lifecycle well beyond the date
For each speaker

Professional content that builds + promotes their brand.

Speakers get a personal content package delivered to them. All they have to do is approve and post.

  • Content written in their voice, built from their ideas
  • Builds credibility as a recognized speaker and expert
  • Zero preparation required. We handle everything
  • Positions them as a thought leader, not just an attendee
See how it'd work for your event →
Limited slots per quarter · Scoped to your speaker count
The process

Your job is sending a list. Our job is everything else

You send the speaker list and (optionally) a warm intro. We handle scheduling, recording, questions, content, approvals, and follow-up. Speakers get content. The event gets content. You stay out of the weeds.

Step 01
You

Send the speaker list + event details

Names, titles, session topics, event date. A warm intro to each speaker if you have it. We take it from there.

Step 02
Outworks

We handle every speaker, start to finish

Outreach, scheduling, prep, questions, recording. We run the interview. No work on your end, no work on theirs.

Step 03
Outworks

We produce both content packages

Conference brand content + individual speaker packages. All publish-ready. We follow up with each speaker for approval.

Step 04
You + Speakers

Review, approve, publish

Light review on your end. Each speaker approves their personal kit. You post from your channels, speakers post from theirs. Coordinated launch.

Talk to us →
Booking events 6–12 weeks out · Earlier means more momentum
Who it's for

Built for organizers who curated a serious lineup

If you spent months locking in speakers people actually follow, this is for you. If you're booking warm bodies to fill a slot, it's not.

A fit if you're

  • Running a B2B conference, summit, or industry event
  • Curating 10+ speakers (sweet spot: 20–50)
  • Looking to drive ticket sales 4–12 weeks out
  • Want polished conference content for your channels too
  • Speakers who'd appreciate professional content as a thank-you
  • Have a marketing team that can post (we handle production)

Not a fit if you're

  • Running an event in less than 3 weeks
  • Have fewer than ~10 speakers
  • Speakers who won't engage on social (we screen this in scoping)
  • Expecting guaranteed ticket sales or specific reach numbers
  • Looking for a generic content agency, not an event-specific play
Talk to us →
Sound like your event? Let's scope it.
FAQ

Common questions

If something isn't here, ask on the call.

How is this different from hiring a content agency?

Generic content agencies write for your brand. We write for your speakers AND your brand. The speaker package is the unlock. The reach compounds because every speaker becomes a distribution channel, not because we publish more on your channels.

How far in advance do we need to start?

Ideal window is 6–12 weeks before your event. That gives us time to interview every speaker, produce both packages, get approvals, and run a coordinated launch on a real cadence. We can compress to 3–4 weeks if needed, but the reach math gets weaker the closer you push it.

What if some speakers don't want to do an interview?

Most do once they see what's in it for them (free professional content, audience growth, zero prep). We handle the outreach and framing. For the rare opt-out, we work with you on alternatives. Sometimes their existing footage works, sometimes we skip them. We screen the lineup for engagement risk in scoping.

Who owns the content?

You do, for the conference content. Speakers own their personal package. Both parties get full rights to publish and repurpose. We don't gate or watermark anything.

What does this cost?

Scoped to your speaker count. Per-speaker pricing makes it scale with the lineup. A 25-speaker event is straightforward. A 100-speaker conference is a bigger engagement. We'll quote the specific scope on the call. The math typically pencils out at a fraction of a single sponsorship.

What if our event is virtual or hybrid?

Works either way. We're remote-first. The speaker interviews happen on video calls regardless of event format. If anything, virtual events benefit more from this because you're competing harder for attention.

Do you handle distribution too?

We produce. Your team distributes from your channels, speakers distribute from theirs. We give everyone publish-ready files and a recommended cadence. If you want fully-managed distribution, we can scope that as an add-on.

Can we see examples?

Yes. Happy to share past event work on the call (some pieces are NDA-restricted, but we can walk through the formats and outcomes).

Built by Outworks · A content operating system for B2B teams
Your next event

Your lineup is already your best marketing channel. Let's activate it.

30-minute call. We'll walk through the system, scope the sprint to your event, and tell you honestly if we're the right fit.

Let's talk →