If something isn't here, ask on the call.
How is this different from hiring a content agency?
Generic content agencies write for your brand. We write for your speakers AND your brand. The speaker package is the unlock. The reach compounds because every speaker becomes a distribution channel, not because we publish more on your channels.
We're a company, not a conference organizer. Does this work for our customer event?
Same play. Instead of selling tickets you're filling seats at your own customer, partner, or user summit — and the roster is your execs, your customers, your partners, and your sponsors, all of whom have audiences. The data side matters more here, not less: most of the people engaging are already in your CRM, so the matching tells your account teams exactly which customers leaned in and never registered.
What's in the engagement report?
Reactions, comments, and modeled reach for every post, per post and per account. Every person who reacted or commented, deduped by profile, matched against your registration and attendance lists. Then the segmented outreach campaigns that come out of it — engaged no-shows, engaged-but-never-registered, declined, plus a per-sponsor reach recap for renewals. There's a full worked example at the sample report.
Where does the engagement data come from?
Public LinkedIn engagement — reactions and comments are visible to anyone who opens the post — matched against the registration and attendance list you already own. No purchased lists, no private data, nothing you couldn't collect yourself with enough hours. We just do it systematically and reconcile the two sides.
How far in advance do we need to start?
Ideal window is 6–12 weeks before your event. That gives us time to interview every speaker, produce both packages, get approvals, and run a coordinated launch on a real cadence. We can compress to 3–4 weeks if needed, but the reach math gets weaker the closer you push it.
What if some speakers don't want to do an interview?
Most do once they see what's in it for them (free professional content, audience growth, zero prep). We handle the outreach and framing. For the rare opt-out, we work with you on alternatives. Sometimes their existing footage works, sometimes we skip them. We screen the lineup for engagement risk in scoping.
Who owns the content?
You do, for the event brand content. Speakers own their personal package. Both parties get full rights to publish and repurpose. We don't gate or watermark anything.
What does this cost?
Scoped to your speaker count. Per-speaker pricing makes it scale with the lineup. A 25-speaker event is straightforward. A 100-speaker conference is a bigger engagement. We'll quote the specific scope on the call. The math typically pencils out at a fraction of a single sponsorship.
What if our event is virtual or hybrid?
Works either way. We're remote-first. The speaker interviews happen on video calls regardless of event format. If anything, virtual events benefit more from this because you're competing harder for attention.
Do you handle distribution too?
We produce. Your team distributes from your channels, speakers distribute from theirs. We give everyone publish-ready files and a recommended cadence. If you want fully-managed distribution, we can scope that as an add-on.
Can we see examples?
Start with the sample engagement report — real structure and real figures from a past engagement, with the event and every name changed. For the content itself, we'll walk through past event work on the call (some pieces are NDA-restricted, but we can show the formats and outcomes).
